Archive for the ‘Journal Sentinel’ Category

Tough times continue for JS, despite “penetration” bloviation

Tuesday, August 3rd, 2010

The Journal Sentinel, in an understandably un-bylined puff piece, boasted Sunday that it still has the highest readership ratio — aka “market penetration” — among the 50 largest newspaper markets.

Among the things not mentioned: the actual circulation figures of the papers in the top 50 markets (the JS is not in first place) or the change over the years in readership figures. Is the JS just bleeding to death slower than other papers are?

The paper’s second quarter financial reports, released in July, were not good. Revenue continues to slide – it was down $2 million, or $4.1%, as advertising continued its decline. Classified ad revenue was down 9.5% “largely due to decreases in the real estate, automotive and other advertising categories,” Journal Communications reported. Retail advertsing was down 5.6%.

Online advertising was up $300,000, but the real boost in the bottom line came from cutting costs, not by any big jump in advertising bucks:

Daily newspaper operating expenses decreased 8.3%, primarily due to the reduction in employee related costs, other cost reduction initiatives and reduced expenses related to revenue declines partially offset by a $0.2 million increase in newsprint and paper expense.

And the point was…

Monday, June 21st, 2010

I didn’t quite get the point of the JS story yesterday on lobbyists with felony or misdemeanor convictions. I mean, so what? Until not so very long ago, the JS had a convicted felon working as an education reporter.

So is it OK to have felons visiting kids in classrooms, but not OK to have them visit grown-ups in offices?

Wait — what?!? It’s OK to lie if you’re M7

Thursday, June 3rd, 2010

The bizarro writings of the JS’ John Schmid bless a local group’s just makin’ it up:

At its two Milwaukee factories, Super Steel LLC employs about 250 workers. But in a document to be released Thursday by the Milwaukee 7 economic-strategy consortium, Super Steel’s headcount inaccurately balloons to 500 – which amounts to a full 10% of the 5,000 jobs that the M-7 credits itself with helping to create or preserve.

The M-7 commemorates its first five years of operations with a civic gathering at We Energies’ downtown headquarters Thursday that will include top political and business leaders from the seven counties of metro Milwaukee. Emblazoned on each invitation is the group’s own tally of its success: “5 years, 5,000 Jobs, $300 million in Payroll = 1 Milestone Meeting.”

And even if those numbers are demonstrably inflated, the group’s leaders are in no mood to apologize for their arithmetic. Regardless of how many jobs the group has actually helped create or preserve, it can make one overriding claim: For the first time, someone is systematically trying to recruit investment and jobs into a region that many of its own residents often disparage as a Rust Belt town, a second sister to Chicago, an inhospitable tax hell.

“We’re the boots on the ground,” said Tim Sheehy, president of the Metropolitan Milwaukee Association of Commerce, one of the M-7’s primary organizers. “No one else is playing that role.”

In that context, the hyperbole in the job-creation document being released in conjunction with Thursday’s event is understandable.

The story goes on to report that M7 claims that it helped Super Steel retain 350 jobs. There are 250 jobs at the firm.

Yeah. Understandable.

JS sinks deeper

Wednesday, May 26th, 2010

The JS let stand the most (anonymous, of course) racist and offensive comments on its Bradford Beach story stand for hours and hours and hours without taking them down (they are STILL there as of this writing).

Just who is the paper’s target audience these days?

It’s just sickening. It’s just time stop allowing anonymous comments.

Way to go, Raquel

Tuesday, April 13th, 2010

Congratulations to the JS’ Raquel Rutledge, the city’s latest Pulitzer Prize winner. She deserved it — her stories on the state-sponsored day care rip-off industry were just outstanding.

Way to go, Raquel!