The old Goldfish Uniform store at 5102 W. Bluemound Rd. will be converted into Story Hill BKC — a coffee shop in the morning, a higher end restaurant in the evening and a wine and beer shop bridging the two, according to restaurant operators Joe Muench and Dan Sidner.
The two men, who own Maxie’s and Blue’s Egg restaurants, and Ald. Michael Murphy explained the BKC concept to a very receptive standing-room only crowd of neighborhood residents Wednesday evening at the Goldfish store.
“Our core business model is to focus on the neighborhood, being the go-to place for the neighborhood,” Sidner said. The building will undergo significant renovations and open in May or June, the men said.
Sidner and Muench displayed architectural plans and, in a move sure to win the hearts of Story Hillers, served snacks. They were very good.
The restaurant menu has yet to be determined, Muench said.
The two distributed a one-page description of the business that described the three major elements. Excerpts are below.
Cup: A neighborhood coffee shop open from 7 a.m. – 3 p.m. daily. BKC will proudly feature the freshly roasted espresso & coffee from the local roaster Valentine Coffee. We are partnering with Valentine to assure the highest quality in coffee ingredients and execution. The food offering will be freshly made pastry, sandwiches, soups & salads. Counter service will be offered and guests will be encouraged to relax and enjoy the newly renovated space. With wi-fi and an assortment of seating options, BKC will be a great place to catch up with friends or catch up on email. BKC will also be a great option for the guest on-the go. The coffee shop will close at 3 p.m. daily giving us a chance to regroup and open the Kitchen for the night!
Kitchen: At 4 p.m., the coffee shop morphs into a more upscale, full service restaurant serving dinner until 10 p.m. daily. The 65 seat restaurant will feature an a la carte menu of scratch cooking built around seasonal produce and local artisan ingredients. The rotating food menu will be matched with an offering of 30 wines by the glass and 20 local craft beers on tap at any given time. Service will be knowledgeable and friendly.
Bottle: A retail wine & beer shop open from 9 a.m.-9 p.m. daily. The shop will feature approximately 300 selections of wine, 100 selections of beer and a limited selection of high-end spirits. The combination of retail and restaurant will allow guests to “try before they buy.” In fact, with a policy of being able to open any wine in the shop if the guest commits to 2 glasses, BKC will immediately have the largest wine-by-the-glass selection in all of Wisconsin. For the beer lovers, BKC will offer looose beers so you can “build your own 6 pack” or fill up a half-gallon growler of draft beer or cold brew coffee.
Sidner said there will be limited food offerings from 3 p.m. to 4 p.m., when the kitchen is closed.
“But it will be just that — a limited offering,” he said.
The restaurant will be finished with reclaimed wood, metal and brick and the coffee shop and wine bar will have tables and lounge furniture.
“Exterior finishes will be a combination of modern and classic and we hope to provide a small outdoor seating area in the warmer months,” the handout said.
The men opened Maxie’s in 2007 and Blue’s Egg in 2010. The former is open in the evening and the latter during the day. They did not want the establishments to compete against each other and concentrated on excellence during a shorter operating period rather than on the length of the business day.
“Opening up all day is going to be a challenge,” Muench said.
Two people expressed concerns about parking in the already parking-challenged neighborhood, and Murphy and the restaurant operators acknowledged that was an issue, but vowed to address it.
And somewhere in here there has to be a joke about swallowing (at) Goldfish, right?